Learn practical digital marketing across strategy, SEO, paid media, content, analytics and AI-assisted workflows.
Learn practical digital marketing across strategy, SEO, paid media, content, analytics and AI-assisted workflows.
Plan and execute practical digital marketing activities, evaluate campaign performance and build a portfolio of real marketing work.
Build a practical digital-marketing foundation across marketing strategy, consumer understanding, content, social media, paid advertising, SEO, analytics and professional application.
The course is organised around a small number of connected capabilities so learners can understand the skill, practise it and apply it in realistic situations.
The curriculum is kept practical and focused on the skills learners are expected to understand and use.
Management fundamentals, consumer behaviour, segmentation, targeting, positioning and marketing mix.
Digital ecosystem, online positioning, audience understanding and channel selection.
Platform roles, audience communication, content formats, consistency and engagement.
Media planning and advertising concepts across social and search environments, including Meta, Instagram, LinkedIn and Google Ads.
Search intent, keyword thinking, on-page optimisation, local discovery and changing search behaviour.
Campaign monitoring, performance signals, strategic reporting and practical marketing work.
Get the detailed brochure with the curriculum, course structure and current fee information.
Learn the fundamentals, practise with guided tasks, receive feedback and build confidence through repetition. The course is designed to create usable capability rather than simply complete lessons.
Speak with an advisor about the current batch, schedule, admission process and course details.